Making the familiar seem new again
Dec. 9th, 2012 09:43 amAfter years of flying, do you ever pay the slightest attention to the inevitable explanation of airplane safety? Me neither. It's so familiar I could probably recite it in my sleep. But here, as in other kinds of overly familiar technical communication that you really want people to pay attention to, a little something different can make people sit up and take notice:
Fly the friendly skies of Middle Earth
Fly the friendly skies of Middle Earth